Would you like to have your website attract qualified traffic and then turn those visitors into trusting customers? (The answer is yes :))
You are not alone. In fact, almost every growing business is looking to do exactly that. However, so few of them actually succeed and it’s a real shame.
I’m here to fix that. I want you to get quality leads for your home service business directly from your website just like I have. That’s why I’ve created this step by step guide to help you write amazing blog posts and convert traffic into customers.
Step #1: Choose a topic to write about
This is where many businesses get it wrong. You need to choose a topic that you’re target customers are actively searching for or are at least interested in. If you are a furniture builder, don’t write about how to build custom furniture. Write about how custom furniture is proven to be more comfortable, longer lasting, and higher quality.
If you are a plumber, don’t write about plumbing codes or plumbing tools. Homeowners looking for a plumber don’t give a shit about that. Write about the dangers of not having your plumbing inspected or how to save money by having regular maintenance to your plumbing system.
In other words, write about stuff your customers actually care about!
Step #2: Choose a keyword
Now that you have a topic, it’s time to find a keyword that you can rank for and actually be found for. Use the worksheet that came with this course to brainstorm keywords for your blog post.
Once you have some ideas, use the Google Adwords Keyword tool to see which words drive the most traffic.
Remember, each blog post is going to target one keyword or keyword phrase. Don’t have two blog posts target the same keyword.
Step #3: Craft your title
Use the keyword phrase that you decided on to craft a title that is both interesting to somebody searching for that topic and also uses the keyword you are trying to rank for.
Step #4: Start writing!
When writing, don’t edit yourself as you go. Just get your thoughts down and edit it later.
Keep your paragraphs short because you aren’t writing a book!
Step #5: Add a picture
Every post should have at least one picture in it. If you don’t have a picture of your own to use, go to 123rf.com or istockphoto.com and choose a relevant one to upload.
Step #6: Editing
Now that you have your content written and your picture uploaded. It’s time to proof read and edit your content. Take out any unnecessary sentences or words and fix any awkward sentences. Add transitions wherever necessary.
Step #7: Formatting
Your blog post is almost done! It’s time to go back through it and bold important phrases, add headings where necessary, and make the blog post more visually appealing.
Step #8: Publish it!
Once you’ve completed your blog post, made one final pass to make sure everything is all good, it’s time to publish. You can either publish it immediately or schedule it to be published at a later date. You Choose!
Step #9: Promote it.
Now that your blog post is published, it’s time to promote it. If you have social media accounts like Facebook and Twitter set up, post a link to your new blog posts.
If you want to take this a step further, you can e-mail a link to people who may be interested in the topic. Let’s say your blog post would be valuable for real estate agents to share with their clients. E-mail it to them so they can share it!
Step #10: Prepare for the phone to ring!
If you’ve gotten this far, congratulations! Be prepared for quality customers to come a knockin’.
If you’d like to learn more about how to create a website that sells, call now to talk to a blogging expert.